Brand Assessment


Attention: Entrepreneurs, Small Business Owners, and Nonprofit Executives

Don’t Lose the Brand Equity You’ve Worked So Hard to Build.

We take a MINDFUL APPROACH when elevating your brand or website so you don’t lose ground. We consider where you are and what your goals are, and then review all of your brand touchpoints (messaging, website, social media, and more) to make sure we’re taking the RIGHT STEPS for YOUR UNIQUE BUSINESS and SITUATION.

How It Works:

Intentional Visibility - WINS AND SUCCESSES

1. Prep Work

You’ll receive a checklist and some pre-work. You’ll complete and return this before your Assessment — so we can prepare for our session.

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2. Discovery

Once we have your prep work, we’ll review, process, research, and compile our questions, thoughts, recommendations, and action steps. 

Intentional Visibility - BIG PURPOSE-DRIVEN VISION

3. Assessment Session

We’ll take a look at all things pertaining to your business and brand, discuss your brand touchpoints, and our recommendations.

Intentional Visibility - WINS AND SUCCESSES

4. Delivery of Your Report

After our session, we’ll put the finishing touches on, and then send your Assessment Summary, complete with our evaluation and actionable steps. You’ll also receive a link to book your Follow-Up Session. 

Intentional Visibility - BIG PURPOSE-DRIVEN VISION

5. Follow-Up Support

You also have access to a Follow-Up Session, to be completed within 30 days of your Assessment Session. This is in support of you, in case you have any questions.

Note: Once you book your date, you’ll receive an invoice and client agreement. Then we’ll send you a link to complete your Brand Assessment Questionnaire so that we can make the most of our call.

We’ve Got You.

If you’re not sure WHERE to start — OR HOW MUCH you should change your brand or website… let’s begin with a Brand + Website Assessment.


We promise you’ll gain clarity — PLUS we will give you a list of actionable steps for creating and building a brand and/or website that will WORK FOR YOU. 

Note: There is no commitment or expectation that you’ll work with us further… and if there are action items that we can help you with, we may share a package or proposal with your permission. We will NEVER sell you what you don’t need. 

And if you DO decide to work with us on any package or custom proposal over $3,000, we’ll happily apply your full $500 assessment fee to that investment.

Note: Once you book your date, you’ll receive an invoice and client agreement. Then we’ll send you a link to complete your Brand Assessment Questionnaire so that we can make the most of our call.

Your Partner in Success…

Hi. I’m Colleen Davis. I am a Brand Strategist, UX Designer, Content Creator, and Founder of Brand Essence: Persona-Based Branding.

I’ve been elevating brands like yours for more than 20 years. MY SUPERPOWER is stepping into the heads and hearts of YOUR clients… so that your brand reflects your business’ superpower, connects with your clients, and builds your business.

We meet you where you are. Whether your brand or site needs a bit of a minor “facelift” or a complete overhaul, we will work with you to map out a plan for creating a brand and website that will captivate and connect with your ideal clients and position you as THE DEFINITIVE CHOICE.

Client Transformations:

“Colleen was able to tap into what I was feeling and trying to express, not necessarily what I was vocalizing. Thank you for being so easy to talk to, available and approachable. You’re officially my favorite American. 😊”

— Shastine Fischer | Alberta, Canada

“When I started working with Intentional Branding, I felt like I was blowing in the wind. I was so frustrated. Colleen’s ability to help someone see themselves clearly sets her apart from anyone in branding… all heart-centered entrepreneurs need to hire her!”

— Korina Felkers | Colorado, US

“Colleen listened, paid attention to all my idiosyncrasies, and brought peace from all the pieces running around in my head. She genuinely cares about me and my business. And now I have new clients as a Crisis Navigation Partner™!”

— Debra Woog | Massachusetts, US

Discover Your Brand Essence™

Whether you’re just getting started or have an established business, the key to creating a bigger impact and making more money is REACHING and CONNECTING with more of your people. And the easiest path is to create a brand that speaks DIRECTLY to them.

Using Brand Essence: Persona-Based Branding, simply stated, means creating an authentic and strategic persona for your business. It means giving your brand values, opinions, personality, voice. By making your business more HUMAN, you’ll naturally and easily stand out and attract your ideal clients … and stop wasting time on those who are not a good fit.

You’ll have more confidence and will be positioned as the BEST option. And the great news? You can work with brand essence at ANY level of business… and whether you have a logo and a website or NOT!