Brand Audit Intake | Intentional Visibility

Intentional Branding Brand Audit Intake

Welcome to Intentional Branding

We look forward to working with you! The following information will be super helpful to our work together. Please complete this intake form at least TWO BUSINESS DAYS before our scheduled Brand Audit. If you have not scheduled that meeting yet, please do so here!

If you don’t have everything you need — or can’t complete it in one sitting, no problem! Just hit save at the bottom of the page and you will get a personalized link to come back (you can also have it emailed to you — please make sure you receive the link before closing the window). If there are questions you don’t have an answer for, don’t stress — we’ll discuss everything during our meeting.

Thank you! xoxo

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YOUR CONTACT INFO

Please tell us how we can contact you. Note: The email address you provide here will be added to our database so we can send you important updates.

Name*

First Last

Business Name

Tagline

Email*

Phone*

Website

Note: If you don't have a website, we may provide you with some writing prompts about your business and services, so that we have content to work with.

Social Profiles

Please provide links to up to 3 social profiles — to give us a better idea of your essence and your work.

YOUR IDEAL CLIENT

Please tell us about your clients.

IDEAL CLIENT DEMOGRAPHICS

Include applicable demographics, including gender, age range, occupation, income, relationships, dependents, health, ethnicity, religion, politics, education... anything that feels pertinent to "who" they are.

What “pains” do your clients have as it relates to what you do? What KEYWORDS do they search for when they’re seeking a solution to those pains?

How/ where do you find most of your clients?

YOUR BUSINESS

Please tell us about your business.

Write a brief INTRODUCTION to your business... 1-3 sentences.

How are you UNIQUELY qualified? How are you DIFFERENT? What SETS YOU APART from others?

List 3-5 keywords/ attributes to describe the VIBE of your business and how you work/ show up.

For example: Ambitious, Authentic, Friendly, Fun, Playful, Professional, Traditional, etc.

YOUR BRAND

If you have a Brand Standards Guide/ Book, please upload it where indicated below.

What is your Brand Essence?

If you haven't taken the Brand Essence quiz yet, please do. It takes about 5 minutes and will give you great insight into your Brand Essence. Find the quiz at BrandEssenceQuiz.com.

Do you have insights or thoughts regarding your Brand Essence — and how it does or doesn't resonate with you/ your business?

When was your visual brand created (as it exists today)? Did you work with a professional to create it?

Please list your brand color HEX CODES and specify which colors should be primary/ secondary/ tertiary.

If you have a brand standards guide and this information is included, simply write "in document" and upload where indicated below.

Please talk about your colors... why you (or your designer) chose them and how they help lift your brand.

Please specify your BRAND FONTS and indicate which fonts are used for headings, copy, captions, etc. (as applicable).

If you have a brand standards guide and this information is included, simply write "in document" and upload where indicated below.

Please talk about your BRAND FONTS... why you (or your designer) chose them and how they help lift your brand.

Please specify if there is a specific type of IMAGERY you use with your brand (black & white, certain mood, light effects, select focus, etc.).

If you have a brand standards guide and this information is included, simply write "in document" and upload where indicated below.

Please talk about your IMAGERY... why you (or your designer) decided on style and how they help lift your brand.

YOUR BRAND ASSETS

Please provide a link to (or upload) brand assets as applicable. This includes logos, brand standards, brand photos, etc. If more uploads are required, please let me know and email them to colleen@colleendavis.com.

Link 1 to brand assets (or use the upload buttons below for uploads)

Link 2 to brand assets (or use the upload buttons below for uploads)

Upload 1

Max. file size: 128 MB.

Upload 2

Max. file size: 128 MB.

Upload 3

Max. file size: 128 MB.

Do you have additional files to upload?

Yes

If so, please check yes and email them to colleen@colleendavis.com. Thank you!