Brand Essence: Persona-Based Branding
Whether you’re just starting or have an established business, making a bigger impact and increasing revenue begins with reaching and connecting with your audience. The best way to do that? Build a brand that speaks directly to them.
Brand Essence means creating an authentic and strategic persona for your business — giving it values, opinions, personality, and voice. When your brand feels human, you naturally attract the right clients and stand out. The best part? You can apply Brand Essence at any stage of your business, logo or not!
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Discover Your Brand Essence!
The Brand Essence process helps you create a distinctive brand that gives you the confidence and clarity to reach more people, make a bigger impact, and grow your business. Whether you’re just starting or well-established, the Brand Essence Activators offer insights into your brand’s identity — colors, style, visibility tips, and more.
Simply answer 10 questions to discover your Brand Essence. Tip: Don’t overthink — your first answer is often the best!