Brand Essence: Persona-Based Branding

Whether you’re just getting started or have an established business, the key to creating a bigger impact and making more money is REACHING and CONNECTING with more of your people. And the easiest path is to create a brand that speaks DIRECTLY to them.

Using Brand Essence, simply stated, means creating an authentic and strategic persona for your business. It means giving your brand values, opinions, personality, voice. By making your business more HUMAN, you’ll naturally and easily stand out and attract your ideal clients … and stop wasting time on those who are not a good fit.

You’ll have more confidence and will be positioned as the BEST option. And the great news? You can work with brand essence at ANY level of business… and whether you have a logo and a website or NOT!

Your Brand & the Brand Essence Activators

I’ve created this short (30min) training — about Branding and Brand Essence. I hope that it’s helpful for you. If you have questions or want to talk to me about your branding or website, please book a connection call. Have fun with these! Brand Essence, like you and me, continue to grow and evolve — and I AWAYS welcome your experience and feedback. *Note: We have recently rebranded as Intentional Visibility, a DBA under Intentional Branding LLC. 



“This was very informative. I am a woman who LOVES to learn and certainly learned a lot. Very helpful, Colleen. Thanks so much for all the time and effort you put into sharing these gems.”

— Susan | Ohio, US


“Knowing my brand essence has helped me to be clear and concise. I am so much more aligned in my business!”

— Susan | Toronto, Canada


“Your insight into a company and what it really represents is unparalleled. The way you were able to quickly identify client avatars and the best branding to attract them is top notch.”

— Terrie | Colorado, US


“Wow. It’s already changing how I think about myself and my products. I woke up this morning with better imagery and verbiage.”

— Kelly | Oregon, US


“Thank you for helping me to discover my brand essence, so that I can more easily attract my ideal clients.”

— Tami | Illinois, US


“Your class was very valuable and I learned so much with you. You’re the best. Thank you so much, Colleen!”

— Rhonda | Kentucky, US
Intentional Branding - Colleen Davis, creative brand strategist

Your Partner in Success…

Hi. I’m Colleen Davis. I am a Visibility Strategist, Content Creator, UX Designer, Brand Manager, Teacher/ Speaker, and Founder of Brand Essence: Persona-Based Branding.

I’ve been elevating brands like yours for more than 20 years. MY SUPERPOWER is stepping into the heads and hearts of YOUR clients… so that your brand reflects your business’ superpower, connects with your clients, and builds your business.

We meet you where you are. Whether your site needs a bit of a minor “facelift” or a complete overhaul, we will work with you to map out a plan for creating a website that will captivate and connect with your ideal clients and position you as THE CHOICE.

What’s Your Brand Essence?

The Brand Essence process will assist and empower you to create and cultivate YOUR distinctive brand expression — message and visuals — in a way that will give you confidence and clarity… so that you can reach more people and create the impact and the money you are meant to! The Brand Essence Activators show you WHO you are as a brand… and give you tips, colors, style, and more… so that you can put it to work in YOUR business… whether you’re just getting started, or you’re well-established. 

Take the quiz here… simply answer 10 questions to discover your Brand Essence. Tip: Don’t overthink — your first answer is usually your best answer.