Intentional Visibility - creating brands cultivating success

Brand Essence: Persona-Based Branding

Whether you’re just starting or have an established business, making a bigger impact and increasing revenue begins with reaching and connecting with your audience. The best way to do that? Build a brand that speaks directly to them.

Brand Essence means creating an authentic and strategic persona for your business — giving it values, opinions, personality, and voice. When your brand feels human, you naturally attract the right clients and stand out. The best part? You can apply Brand Essence at any stage of your business, logo or not!

DISCOVER YOUR BRAND ESSENCE

Raves

 

“This was very informative. I am a woman who LOVES to learn and certainly learned a lot. Very helpful, Colleen. Thanks so much for all the time and effort you put into sharing these gems.”

— Susan | Ohio, US

 

“Knowing my brand essence has helped me to be clear and concise. I am so much more aligned in my business!”

— Susan | Toronto, Canada

 

“Your insight into a company and what it really represents is unparalleled. The way you were able to quickly identify client avatars and the best branding to attract them is top notch.”

— Terrie | Colorado, US

 

“Wow. It’s already changing how I think about myself and my products. I woke up this morning with better imagery and verbiage.”

— Kelly | Oregon, US

 

“Thank you for helping me to discover my brand essence, so that I can more easily attract my ideal clients.”

— Tami | Illinois, US

 

“Your class was very valuable and I learned so much with you. You’re the best. Thank you so much, Colleen!”

— Rhonda | Kentucky, US

Discover Your Brand Essence!

The Brand Essence process helps you create a distinctive brand that gives you the confidence and clarity to reach more people, make a bigger impact, and grow your business. Whether you’re just starting or well-established, the Brand Essence Activators offer insights into your brand’s identity — colors, style, visibility tips, and more.

Simply answer 10 questions to discover your Brand Essence. Tip: Don’t overthink — your first answer is often the best!

Take the quiz now!

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