Creating Brand Intelligence
STEP-BY-STEP BRAND STRATEGY AND DESIGN — DONE-WITH-AND-FOR-YOU
Launch Your Brand in 12 Weeks!
Attention: Coaches, Consultants, and Service-Based Business Owners
Imagine…
Stepping Into Your Business… With Clarity and Confidence.
If you’re creating a new business or looking to take your business to the next level (whether you’re still figuring things out OR well established)… you may wonder IF and WHY you need to focus on your BRANDING.
- If you have a business and want to consistently connect with AND convert paying clients — building a STRATEGIC, AUTHENTIC brand will position you as THE CHOICE.
- If you’ve enjoyed success and are looking to play a bigger game — elevating your brand in a SMART and STRATEGIC way will enhance your BUSINESS GROWTH without losing the brand equity you’ve worked hard to build.
- If you have a big idea, some momentum, and want to start smart — building a brand that DIFFERENTIATES you and SPEAKS to your ideal clients will create MOMENTUM in your business.
- If you know there’s a need for what you do and you’re really good at it, but you’re still struggling — building a brand that is CLEAR and MEMORABLE will CAPTIVATE your ideal clients.
With Creating Brand Intelligence, we will work together, step-by-step and side-by-side, to strategically and expertly BUILD YOUR BRAND… from market to message; brand positioning to essence; logo to website… AND MUCH MORE!
* NO NEED TO TRAVEL, ALL WORK IS DONE VIRTUALLY *
And because we’re working together, you will gain understanding and skills with the process AND tools — so that you and your team can continue to build your brand…
SAVING YOU TIME AND MONEY!
Your Partner in Success…
Hi. I’m Colleen Davis. I am a Visibility Strategist, Content Creator, UX Designer, Brand Manager, and Founder of Brand Essence: Persona-Based Branding.
I’ve been elevating brands like yours for more than 20 years. MY SUPERPOWER is stepping into the heads and hearts of YOUR clients… so that your brand reflects your business’ superpower, connects with your clients, and builds your business.
My purpose is to empower entrepreneurs like YOU… entrepreneurs who have BIG IDEAS, small business owners who seek to make a DIFFERENCE… by helping you define and create a BRAND that expresses your BRILLIANCE… and then increasing your VISIBILITY… by using YOUR VOICE to lift you from Unseen to Unforgettable!
LET’S DO THIS!
How It Works:
Module 1: Launch Your Brand in Today’s High-Tech, Low-Touch World
- Common misconceptions about branding
- What makes a successful brand – and what does not
- Audit your current brand (or lack thereof)
- How to connect with your market and become THE CHOICE
- How to utilize AI to benefit your business, while keeping your brand voice and integrity
Your Deep Dive Strategy Session
During this session, we’ll take a look at all things pertaining to your business and brand. We’ll review where you are, where you most need clarity, and set the stage for your VIP Day.
After we meet, I’ll send you a link to take your Brand Essence Quiz (if you haven’t already), and you’ll receive some prep-work, based on your needs, your goals, and the specific project. You’ll complete and send it to me a few days before your VIP Day (so that I can review, process, and do my research).
Your Brand Intensive VIP Day
Our branding and design services include a Brand Intensive VIP Day so that you have a CLEAR VISION of WHO your brand is and how your business is currently showing up. Your VIP Day will be specifically designed for where you are and the work at hand (branding/ rebranding, website, or something else). We’ll focus on the work that will move you forward — which may include positioning, client experience, your services, messaging, content development… even naming and tagline development. We may also build your creative strategy, including color palette, logo style, and fonts — as well as specific recommendations for brand assets that will make a BIG difference in your business.
Your Brand Intensive VIP Day
Our branding and design services include a Brand Intensive VIP Day so that you have a CLEAR VISION of WHO your brand is and how your business is currently showing up. Your VIP Day will be specifically designed for where you are and the work at hand (branding/ rebranding, website, or something else). We’ll focus on the work that will move you forward — which may include positioning, client experience, your services, messaging, content development… even naming and tagline development. We may also build your creative strategy, including color palette, logo style, and fonts — as well as specific recommendations for brand assets that will make a BIG difference in your business.
Your Brand Assets
Here’s where you will SEE it all coming together! Based on everything we now know about your brand and goals, we’ll design or update your LOGO (if applicable) and create your Brand Book, an interactive webpage that includes most everything covered during our VIP Day (messaging, creative, image style, etc.), plus much more!
And, we’ll begin creating your brand assets (website, social, etc.) that will help you create VISIBILITY and become a THOUGHT LEADER in your industry.
Follow-Up & Support
If we’ve created or updated your logo, we’ll deliver those files and present your Brand Book. If we’re working on other brand assets, we’ll deliver those as promised, and make sure everything is clear.
In addition, we’ll give you a variety of helpful tip sheets and checklists, plus a social media image to introduce your new brand. You’ll also have access to weekly office hours, in case you get stuck or have questions — as well as messaging support (via Voxer or Facebook Messenger).
P.S. Once your branding is done, we’ll help you ELEVATE YOUR VISIBILITY!
Follow-Up & Support
If we’ve created or updated your logo, we’ll deliver those files and present your Brand Book. If we’re working on other brand assets, we’ll deliver those as promised, and make sure everything is clear.
In addition, we’ll give you a variety of helpful tip sheets and checklists, plus a social media image to introduce your new brand. You’ll also have access to weekly office hours, in case you get stuck or have questions — as well as messaging support (via Voxer or Facebook Messenger).
P.S. Once your branding is done, we’ll help you ELEVATE YOUR VISIBILITY!
You Have Questions? We Have Answers.
You’re in the Right Place If…
- You have a BIG IDEA and a vision to change lives with your work… like NOW!
- You want to take your business to the NEXT LEVEL… whether you’re still struggling a bit or are well established.
- You’re excited to finally be recognized as the EXPERT/ LEADER that you are.
- You’ve BOUGHT (WAY TOO MANY) online or group programs and… they didn’t resonate with you, they didn’t engage you, OR you didn’t get what you needed from them. (yeah, me too 🤦🏼♀️)
- You’re busy and want help moving projects to the DONE LIST, quickly and successfully.
- You’re committed to getting AMAZING RESULTS and are ready to move forward quickly.
- You are READY for a brand that REFLECTS your superpower, CONNECTS with your clients, and BUILDS your business.
Frequently Asked Questions
Why do you start with a Brand Intensive VIP Day?
I’ve been working with clients in my business for almost 25 years now, and I’ve learned a thing (or three) along the way.
One of those things is that regardless of how clear you are on your brand… there is ALWAYS more to learn. And while my process may be different than your business coach’s process… and while I completely respect their process and your takeaways FROM that process… I KNOW that our work together will add important pieces and information to your brand that you likely would not have gotten without me. IT HAPPENS EVERY TIME.
Another thing is that branding tends to put people squarely in their “stuff.” Branding is about VISIBILITY… which means BEING SEEN… and judged… EEEK! So during the process, people get up into their heads and end up second-guessing, self-sabotaging, and ultimately DELAYING.
And finally, I’ve learned that LIFE HAPPENS. I mean, we’re entrepreneurs… SERVICE-BASED entrepreneurs, and as such we are destined to put client needs first and neglect our own business. Again, that means delays and MORE DELAYS.
DELAYS AREN’T GOOD for you. They simply stop your momentum and your success — that is NOT why you went into business. And they make for a tough way for me to run my business… impossible to predict workload, sometimes over-scheduled (not good for you), and a lot of switching from project to project and client to client, which means wasted time. And if you’ve been away for a while, it means spending time to bring myself back up to speed on where we were and what you’re up to now. It’s a vicious cycle.
On the Other Hand… when I’m completely focused on you, STUFF GETS DONE! No context shifting, no time wasting… And the best part? Creativity flows! You will truly be shocked (I was!) at the RESULTS that can be achieved during a specified block of time — DEDICATED TO YOU!
VIP Days are successful because we’re working both strategically AND intuitively. Your first answer — your first hit — is almost ALWAYS the correct one. By moving through the process in one day, your HEAD isn’t part of the discussion. That is SO good on SO many levels. That’s not to say we’re working without thinking. MY head, heart, gut… along with my years of experience and expertise, are all in the game and will serve you well. And it will keep all of your “stuff” feeling safe. I promise.
Plus with Intensives and VIP Days, you get the same (or BETTER) RESULTS in LESS TIME — and for LESS MONEY.
Want to make sure it will work for you? Schedule a call with me.
P.S. We also offer support for your brand (whether or not you worked with us) for showing up consistently on social media… via INTENTIONAL VISIBILITY. Check it out.
I’m just starting my business — will this work for me?
Most times, yes. I would like to talk with you before you sign up though — to make sure it will be a good investment for you. Schedule a call with me.
I’ve had my business for a while and have enjoyed success — is this for me?
Absolutely. I have a vast amount of experience helping entrepreneurs ELEVATE THEIR BRAND in a smart, strategic way. If you have questions about your specific situation, schedule a call with me.
What if I don’t have my business name or tagline — or I’m looking to change it?
That’s perfect! It’s one of the things we can do during your VIP Day. Just let me know so that I can give you some prep work so that we’re prepared and efficient. Note: I’m not an IP Attorney and cannot guarantee the trademark availability of any name. If trademark registration is something you’re interested in pursuing, let’s talk about it — I may be able to point you in the right direction and we’ll factor that into our plan.
What if I need to reschedule my day?
If you need to reschedule, I ask for a 7-day notice. You may reschedule your VIP Day for a future date, within 90 days of your original date.
How long is the entire process — from signup to completion?
The total process depends upon how quickly you can get on my calendar. Spots fill quickly so we’ll want to reserve your Strategy Session AND your VIP Day as soon as you decide to move forward. Generally, we try to allow 1-2 weeks between those meetings — so that you have ample time to dive into the required pre-work (required so that I can be prepared and we can be super focused during your VIP Day.
If we’re creating your logo, you will receive your logo within about a week. The GREAT thing about this process is that logo design is really a matter of creating the logo we’ve already “designed” during our time together. No throwing spaghetti at the wall here. 😊
If there are other assets… business card, website, etc., we’ll deliver those as promised.
How much time should I plan for during my VIP Day?
We’ll schedule your VIP Day for four hours. I reserve Tuesdays and Thursdays for VIP Days and you can book anytime between 10a-5p mountain time. If those days don’t work for you, we can find something that does.
What’s next — once I have my logo, fonts and colors?
If we didn’t have it in our original plan for us to help you create your Brand Assets, I will always welcome the opportunity to assist you. We can help you with your website, marketing collateral, AND content repurposing for social media (and more!) on an ongoing basis. Interested in learning more? Let’s chat.
Do you guarantee business results?
Your results will be directly related to your commitment and efforts. My focus is on creating your brand, website, collateral, and social media, which are tools for you to utilize in building your business. Since I do not have control over how you use/implement these tools, I cannot guarantee any level of sales or success in your business.
Not Yet Sure About a VIP Day?
Let’s start with a Brand Assessment Strategy Session, where we’ll review where you are, where you most need focus, and where you want to be — and then review all brand touch points… messaging, website, social media, and more. You’ll get clarity and action steps for creating and building a brand that will serve you — whether you choose to work with us, or not. Your investment is $500 and if you decide to work with us on an Intentional Branding or Intentional Visibility package (or custom proposal), we’ll happily apply your full fee to that investment.