Intentional Branding - branding and design - Upward HR

We partnered with Pauline to update her brand to better communicate her services and offerings. Her website was a bit cool, corporate, and impersonal — not at all a reflection of her brand personality or her work. By updating her visual brand and incorporating a more personal tone in her messaging, her website and collateral better align with the professionalism, warmth, and value she provides.


logo update • brand messaging • website/ content strategy • website content creation and editing • website design • collateral design • social media images

Intentional Branding - client website before - Upward HR
Intentional Branding - client website after - Upward HR
Intentional Branding - client testimonial - Upward HR

“I reached out to Intentional Visibility because my website felt too generic and wasn’t accurately conveying my services and offers. I wanted clearer messaging around how I help teams and individuals thrive in this new and changing world of work. Colleen helped me incorporate a tagline, updated my logo, fonts, and colour palette; then created a site that reflects my brand story in a way that’s in perfect alignment with what I do for my clients. If you’re looking to up your game, Colleen is responsive, flexible, smart, and fun to work with. She will help you build a brand that you love — and that will attract and connect with clients who want to pay you.”

— Pauline Greenidge / Upward HR
Alberta, Canada /

Intentional Branding - branding and design - Upward HR

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