Websites
User-Centric Content, Design, Production + More
Attention: thought leaders and service-based business owners
► Does your website represent your business in a way that CAPTIVATES and CONNECTS with YOUR PEOPLE? Or is it outdated and not quite aligned with where you and your business are NOW?
► When people visit your site, is it immediately clear WHAT you do — for WHOM — and WHY they need to hire you? Or do they need to spend time searching? (Hint: They will leave.)
► Is your site organized to bring visitors on a journey to discover USEFUL and INTERESTING information (seemingly JUST FOR THEM)… creating an EASY PATH to HIRE YOU? Or is the process overwhelming and confusing?
Are You Ready to be THE CHOICE?
Let us show you in your best light. Let us create a website that is not only an EXTENSION OF your business but a TOOL FOR your business.
We begin all projects with STRATEGY — and tap into the USER EXPERIENCE as we CUSTOM CRAFT your website.
We’ll help you with all of it (or part of it): strategy, content (copy and images), design, production, funnels, lead generation, SEO, accessibility, and more!
Our Process:
1. Pre-Call Prep Work
You’ll receive a checklist and some pre-work to complete and return prior to your Website Strategy Session. We will review, process, research, and show up prepared to kick off our work together.
2. Website Strategy Session
During this session, we’ll take a look at all things pertaining to your business and brand. We’ll review your current site (if applicable), and determine what’s working and what’s not. Then we’ll create a plan for building your new site.
3. Post-Call Prep Work
Once we create your Website Plan, there may be some additional work on your part… gathering or organizing content, booking a photo shoot, and other items as agreed upon during our strategy session.
4. Content Creation + Design
Based on what your unique project calls for, we will get to work creating content, and designing and building a site that will truly serve you and the people you work with. We will also schedule regular virtual meetings for review and approval so that the project keeps moving and you will BE LIVE within an efficient timeline.
5. Website Delivery
Once your website is complete, we’ll meet to review your site on our server and make any last-minute changes. Once you’ve approved your site, we will upload it to your server, verify that everything is working, and meet with you to review it with you. Depending upon your site and requirements, we may be able to complete work in as little as ONE WEEK!
6. Client Support
You will receive a training video for your site. You’ll also have 30 days of access to office hours and Voxer/FB Messenger support — in case you have questions related to your website. Finally, we will give you information and resources for ongoing website support so that your investment stays safe and up-to-date.
Client Transformations:
Your Partner in Success…
Hi. I’m Colleen Davis. I am a Brand Strategist, UX Designer, Content Creator, and Founder of Brand Essence: Persona-Based Branding.
I’ve been elevating brands like yours for more than 20 years. MY SUPERPOWER is stepping into the heads and hearts of YOUR clients… so that your brand reflects your business’ superpower, connects with your clients, and builds your business.
We meet you where you are. Whether your site needs a minor “facelift” or a complete design and content overhaul, we’ll work with you to map out a plan for creating a website that will captivate and connect with your ideal clients and position you as THE CHOICE.
LET’S DO THIS!
Website Examples…
Not Sure What You Need?
Let’s start with a Brand/ Website Assessment, where we’ll review where you are, where you need to focus, and where you want to be. Then we will review all brand touch points… messaging, website, social media, and more. We’ll give you actionable steps for creating and building a brand and website that will serve you — whether you choose to work with us, or not. Your investment is just $500 and if you decide to work with us on any Intentional Visibility package (or custom proposal over $2,000), we’ll happily apply your full fee to that investment.
Note: Once you book your date, you’ll receive an invoice and client agreement. Then we’ll send you a link to complete your Brand Assessment Questionnaire so that we can make the most of our call.