Pragmatek
Management Consulting | Minneapolis, MN
Positioned to Grow & Sell
The Challenge
Pragmatek had a proven track record helping manufacturing and supply chain organizations optimize operations. But their brand no longer reflected their leadership, results, or vision for the future. Their website felt generic and outdated, and their messaging lacked clarity — making it harder for prospective clients to understand their full value.
The Strategy
Our work with Pragmatek began in 2013 with a full rebrand — including a new logo, tagline, and foundational messaging strategy. A decade later, we returned to help evolve their online presence to reflect their continued growth and leadership in the industry.
Grounded in our Authority Brand Framework™, we updated their website content, visual design, and page structure to speak more directly to executive decision-makers. The result: a cohesive brand and site experience that balances professionalism with authority — built for today’s market.
Scope of Work
- Brand Essence & Messaging Strategy
- Tagline Creation
- Logo and Visual Identity Redesign
- Strategic Website
- Copywriting & Content Structure
- Sales Collateral & Slide Design
- Creative Direction & Project Management
Then
Now
“We couldn’t be happier with our decision to hire Intentional Visibility for rebranding our company in 2013 — and then again in 2023 to update our website. The visuals are clean and speak to the benefits we offer our clients. The tagline, messaging, and site content are right on target. All of this means easier sales for our team. Colleen is a true pro — she is strategic, creative, and a terrific project manager. She offered expert advice, brought in the right team, and managed everything so we could focus on what we do best. The entire process was efficient and seamless. She has my highest recommendation.”
—Steve Bloom / Pragmatek
Minnesota, U.S. / Pragmatek.com
Ready to Lead with Authority?
Whether you’re elevating your brand, launching a site, or writing the book that sets you apart — we’ll help you take the next bold step. Most services begin with a Brand Alignment Call to ensure best path/right fit.