The Visibility Formula
Build an Authority Brand — In Your Voice. On Your Terms.
The World Is Full of Experts. Few Become Trusted Authorities.
You’re doing great work. You know your value.
Now it’s time for your brand to reflect it.
The Visibility Formula is a smart, strategic guide for leaders who are ready to:
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Step into your next level with clarity and confidence
- Build a brand that leads with presence and earns trust
- Attract clients who are already looking for what you offer
- Clarify what makes you the obvious choice — and own it
- Stay visible in a way that’s sustainable and aligned
- And so much more!
If you’re done blending in, this book gives you the tools to rise.
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Trusted by Visionary Leaders
“Colleen brought what was in my head to life. She asks the right questions, gets what I’m trying to achieve, and translates it into a brand that works. We’ve worked together since 2016 — and I’m so glad I chose Intentional Visibility.”
—Linda Drevenstedt
California, US
“Before working with Colleen, I didn’t have a clear or consistent brand. Now I have a visual identity I love — and clients recognize. I even used the brand standards she created to build my own site. Colleen is approachable, professional, and incredibly gifted at translating the essence of a business into a strong brand.”
—Nicole Schaefer
Alberta, Canada
“I had a name, but no real brand. My business is personal and referral-based, so I needed a presence that felt true. Colleen helped me define what I do — and who I want to reach. The result was a brand that’s aligned, authentic, and rooted in connection.”
—Nancy Augé
Utah, US
Meet the Author
Colleen Davis is a brand strategist, content creator, and designer with 25+ years of experience helping leaders elevate their authority and visibility. Through her signature Brand Essence™ framework, she helps clients clarify what makes them unforgettable — then brings it to life through strategy, messaging, design, and more.
As the founder of Intentional Visibility, Colleen works with purpose-driven entrepreneurs and thought leaders ready to lead with presence and grow with integrity.
She lives in Denver, Colorado, and finds creative joy in mosaics, painting, and jewelry design. Her happy place? Time with family, nature (minus the mosquitoes), and her three cats — Lucy, Oscar, and newly adopted Gucci.
Ready to Claim Your Space as a Trusted Authority?
You don’t need to be louder.
You need to be seen — clearly, confidently, and on your terms.
The Visibility Formula is your next right move.