Brand Identity & Expression
Your essence, brought to life through visuals and words that amplify your authority.
Your Foundation for Visibility
A strong brand is more than a logo — it’s the foundation that powers your visibility and authority. We don’t just design something pretty. We craft an identity that reflects your growth, matches the depth of your work, and sets the stage for every way you show up.
This Is For You If…
- You’ve outgrown your current identity and know it no longer represents who you are today.
- You want a cohesive visual and verbal brand that feels authentic, professional, and elevated.
- You’re tired of piecing together one-off designs and want a consistent presence across platforms.
- You’re ready for a brand that supports the next level of your leadership, not just where you’ve been.
Here’s What’s Included:
Every brand project begins with strategy. Through our intake process, we uncover how and where you show up so your brand isn’t created in a vacuum. Instead, it’s intentionally designed to support your bigger visibility goals. Deliverables may include:
Strategy + Planning Call
We kick things off with a focused session to align on priorities, outcomes, and the assets we’ll create together. You’ll get a clear roadmap and we’ll be set up for a smooth, productive project.
Brand Discovery + Creative Direction
We’ll distill your voice, values, and vision into a cohesive visual direction — from color palette and typography to mood and tone. This creative blueprint guides every design choice, ensuring your brand feels authentic and aligned.
Visual Identity
You’ll receive your complete brand identity system, including logo suite, color palette, typography, and brand guidelines. Depending on your package, this may also extend to application mockups or templates for print, digital, or social use — so your new identity is simple to roll out everywhere you show up.
1:1 Communication Throughout
You’ll have direct access for quick feedback, decision-making, and collaboration. No layers, no bottlenecks — just steady momentum.
30 Days of Post-VIP Support
Once we wrap, you’ll have 30 days of email support for small tweaks or questions. Need more ongoing help? Extended support is available through our Authority Access maintenance packages.
Optional Add-Ons
Once your core identity is in place, we can extend it into assets like social templates, business cards, or presentation decks. These can be added through a new full project or handled as part of an Authority Access maintenance package.
Trusted by Visionary Leaders
“Colleen ‘got’ me and my business and goals — and helped me go from an idea to a powerful visual and verbal representation that perfectly communicates what I’m up to. If you want to work with someone who takes time to understand you, your business, and your clients and provides top-notch work… I don’t know of anyone comparable.”
—Jeff Jones
Colorado, US
“Colleen helped me present my work in a way that is accurate and conveys who I am and what I offer in a way that is beautiful and aligned — and attracts my ideal clients. I am stepping into myself with confidence and clarity — made possible by Colleen’s creative magic!”
—Susan Mason-Apps
Toronto, Canada
“After 10 years in business, I wanted to bring forward a powerful visual reflection of my company and my work. Colleen turned the invisible into the visible in a way that inspires me, my team, and my customers. She just gets it… she listens, she feels, and she turns your vision into reality.”
—Joanna Shakti
Colorado, US
How We Deliver
We don’t believe in drawn-out, six-month branding timelines. You’ve already built the substance of your business — what you need now is a partner who can translate it into clear, cohesive, and compelling assets.
This is delivered through our signature Authority Brand Week method — done-for-you immersions that bring strategy, content, and design together seamlessly.
For brands, websites, speaker assets, and visibility tools: Most projects are delivered in just one to two weeks. You walk away with a suite of refined, professional assets — crafted to elevate your presence without the overwhelm of a lengthy process.
For Author to Lead: We take a longer runway (1–2 months) to ensure your book receives the depth, strategy, and polish it deserves — still at a fraction of traditional publishing timelines.
Think of it as the best of both worlds: agency-level expertise with boutique-style attention.
A Brand That Matches Your Momentum
Whether you’re pivoting, leveling up, or finally claiming your space as a leader — your brand should rise with you.
Through our Authority Brand Week model, you’ll walk away with a cohesive visual identity rooted in strategy — and, if you need them, the websites, speaker assets, books, and visibility tools that ensure your brand presence works everywhere you show up.
Real Brands. Real Impact.
From clarity to creation, every brand identity project starts with uncovering the voice, tone, and strategy that sets you apart. Here’s a sampling of the brands we’ve crafted — blending strategy and design into cohesive, recognizable identities.
Frequently Asked Questions
What’s the advantage of an Authority Brand Week?
This is an immersive, done-for-you experience designed to deliver serious momentum. Instead of dragging things out over months, we focus your brand, content, and design into one strategic, high-touch week — so you can start showing up confidently and consistently, faster. Less downtime, faster ROI, and no getting stuck in decision fatigue or endless revisions.
How much can be accomplished in a single week?
More than you think. With clear goals, prep materials, and a focused structure, we can build your brand identity, design and launch your website, and even create lead magnets or speaker materials — depending on the package you choose. This is what happens when strategy meets creative execution, minus the back-and-forth delays.
Do I need to be available all week?
Nope. We’ll kick things off with a planning call and you’ll have 1:1 access throughout — but you won’t be on Zoom all day. We’ll be doing the heavy lifting. You will need to be responsive and available for quick approvals, edits, and feedback so we can keep momentum going.
How long is the full process — from booking to launch?
We’ll schedule your VIP Week (generally 2–4 weeks out) during your initial Brand Alignment Call. Your payment (or deposit, if on a plan) is processed at that time to hold your spot. After you sign the agreement, you’ll receive your intake form, which must be completed in advance. We’ll have a planning call the week before to ensure everything’s in place. The design and build phase typically takes 3–5 business days, depending on your package. The entire experience is designed to be smooth, focused, and momentum-building from day one.
Do you offer ongoing support after the week is over?
Yes, you’ll have 30 days of email access for quick questions, implementation guidance, and light follow-up. While we don’t offer major revisions after the VIP Week, we’re happy to clarify or point you in the right direction. For more hands-on support, we offer Authority Access maintenance packages.
What if I’m not ready to invest yet — can I book for later?
Absolutely. If you know you want to do this but need time to prep (or plan financially), you can secure your spot with a $500 non-refundable deposit. We typically book 2–4 weeks in advance. Payment plans are available. Book a Brand Alignment Call to explore your options.
How do I book?
Start by booking a Brand Alignment Call. We’ll talk through your goals, clarify your fit, and map out your next steps.
What if I don’t have a business name or tagline yet — or I’m thinking about making a change?
Perfect. We’ll explore naming and positioning during your strategy session and refine them as part of your brand foundation. This is often one of the most powerful parts of the process.
How many revisions are included?
Up to two refinement rounds are built into the process, ensuring your brand feels right without endless back-and-forth.
Will you design collateral?
Yes — we can extend your brand into social graphics, brochures, or other materials as part of the engagement. These can be added through a new full project or handled as part of an Authority Access maintenance package. Everything we create ties back to strategy, so your brand presence is consistent and professional.
Elevate Your Presence
Not sure where to start — or why your brand isn’t landing?
The Visibility Tune-Up gives you expert eyes on your brand, website, and visibility assets. We’ll identify the gaps, quick wins, and strategic next steps — so you can stop second-guessing and start moving forward with clarity.